Peggy Mizrahi, Manager, China Unit
Israel Export and International Cooperation Institute
Improving the world
With experience living, studying, and working in Shanghai, Guangzhou, Washington D.C., London, Jerusalem, and Tel Aviv, I see myself as a cosmopolitan and sensitive cross-cultural liaison. I connect people of diverse backgrounds and professional experiences, and I help them to communicate.
Born and raised in China
Israeli resident, Chinese citizen
I manage the China Unit of the Israel Export and International Cooeration Institute (the IEICI) which promotes exports of Israeli goods and services as well as trade relations, cooperation, and strategic alliances with overseas companies.
Social media management, media relations, public relations, and reporting
The Israel Export and International Cooperation Institute
The private sector and the government of Israel established the IEICI in 1958 as a non-profit organization. The IEICI promotes exports through initiatives and programs in many countries, operating through Israeli commercial and economic attachés as well as local business development representatives.
The IEICI maintains working relations with foreign diplomats and commercial attachés in Israel and trade organizations throughout the world. It provides information and consulting services, offering extensive connections and assistance in promoting exports of Israeli companies as well as complementary services for the international business community.
The IEICI initiates and organizes incoming and outgoing commercial delegations. It also mounts national pavilions and information centers at international exhibitions and conventions throughout the world.
The IEICI views China as a target market for Israeli exports. As such, the IEICI dedicates special efforts through its China Unit to enhance business relations with both the governmental and the private sectors in China.
The IEICI China Unit plans, initiates, and implements activities in China. It provides unique and valuable services that aid exporters targeting China. These services include consulting, helping to prepare for meetings and follow-ups, and enhancing the understanding of local business cultures. The China Unit also manages multi-sector delegations, conferences, and business meetings related to China.
In the last few years, the China Unit initiated a new program called the Target Partner Initiative (the TPI). Through the TPI, the China Unit works closely with foreign companies that have technology interests in Israel. The China Unit's goal is to connect relevant Israeli technologies and companies with foreign partners.
The China Unit selects TPI foreign partners based on the following criteria:
A Tier 1 or Tier 2 company in China.
A focus on technology fields that match the strengths of the Israeli industry: telecommunications, software, new media, electronics, agriculture, renewable energy, energy efficiency, water technologies, medical devices, healthcare IT, security, and automotive technologies.
A willingness to invest in Israel or in Israeli companies and/or to cooperate with Israeli companies.
To help its TPI foreign partners establish the most suitable connections with Israeli companies, the China Unit assists them through the following working process:
An introductory meeting or conference call between the China Unit representatives and the foreign partner's representative (preferably the CTO) in which the China Unit introduces its role, mandate, and services and the partner gives a clear explanation of its company background, organizational structure, and expectations.
The foreign partner designates a fluent English-speaker on behalf of the CTO as a focal point for interaction with the China Unit.
The foreign partner sends the China Unit a list of technology fields it would like to explore. The China Unit can assist the foreign partner in establishing connections with other Israeli business entities such as VCs, law firms, other governmental organizations, and technology transfer companies of various academic institutions.
The China Unit makes a list of Israeli technologies and companies fitting the specific technology fields submitted by the foreign partner.
The foreign partner examines the China Unit's technology and company list and shortlists the Israeli companies in which it is interested. The foreign partner may also clarify its needs and expand or narrow them for further feedback from the China Unit.
The China Unit and the foreign partner agree on a final list of Israeli companies (10-30) with which the foreign partner's representative will hold B2B meetings during a professional visit to Israel arranged by the China Unit.
After the meetings in Israel, the China Unit works closely with the foreign partner to establish business connections with those Israeli companies chosen as good targets for cooperation.
Company website: www.export.gov.il